Bestseller – consumer prize

Since 1998, the magazine "RUNDSCHAU" together with the market research company "Information Resources" (IRI) has been awarding the "BESTSELLER" prize in the food trade. IRI receives the scanner sales data from a number of businesses that is representative for Germany on a weekly basis. This includes the entire German retail food trade, except for discounters. All new products are monitored for one year. The average weekly turnover is then the decisive factor for the awarding of the prize. The product with the highest weekly turnover in the respective merchandise group wins.