"EFFIE" – specialized prize

Gesamtverband der Kommunikationsagenturen (GWA) "EFFIE" is a prize of the advertising and communication branch for efficient brand communication, which has been awarded since 1981. It is awarded each year by the Gesamtverband Kommunikationsagenturen GWA e.V. The GWA "EFFIE" evaluates the submitted campaigns based on effectiveness and efficiency aspects. The efficiency and effectiveness of a campaign must be proven in the submitted documents and pass scrutiny by an independent market research institutes. The prizes are awarded in Gold, Silver, and Bronze in 15 different categories (auto, food, non-food, etc.). Advertising and communications agencies and their ordering parties from the business sector can participate.