Markenaward - specialized prize

absatzwirtschaft - Zeitschrift für Marketing and the Deutscher Marketing-Verband (DMV) started the brand award in 2001 for excellent performance in brand management. In March of 2008, the prize was awarded for the eighth time. The prize is awarded in three categories: best new brand, best brand expansion, and best brand relaunch. In each category, three finalists are determined in an exhaustive application process, from which the jury selects the winners. The annual competition for the brand award is designed to promote brand thinking and bring best practice examples into the public eye.