Produkt des Jahres - consumer prize

The specialized magazine "LEBENSMITTEL PRAXIS" conducts an extensive survey that is representative of the entire republic in conjunction with the market research institute "Innofact AG" in Düsseldorf in order to determine the "products of the year". The panel consists of 300,000 registered participants, who have volunteered for market research studies. The identity of each participant is checked to prevent double participation. Purchasing decision-makers or users between the ages of 18 and 65 were surveyed. The survey includes approximately 370 new products from 40 merchandise groups. Each subject saw 15 merchandise groups and selects the winner and awards the medals Gold, Silver, and Bronze.