Super-Brand - specialized prize

A super brand is a brand of high renown and market values, which stands for quality, reliability, and customer loyalty even in difficult economic times. For more than 12 years, Super-Brand has been honoring and distinguishing the best and strongest product or company brands in more than 80 countries. This not only involves "ranking" of the brands, but also highlighting and honoring the exceptional brands of the respective companies, their achievements, and their accomplishments. Independent commercial experts of the Super-Brand organization nominate the exceptional products and company brands of a country in a sensitive pre-selection process, which are then evaluated by an independent jury. The evaluation criteria include: brand dominance, customer commitment, goodwill and longevity, and overall brand acceptance. Of around 1000 nominees, only those that are deemed by the jury to be exceptional are allowed to participate in the project (usually the TOP 100 of the country).