Brandhistory
In 1986, the newly created FROSCH brand became an eco-pioneer, little and green, by offering environmentally friendly products. The introduction of the brand is met by enthusiasm and a high degree of interest among the population, as environmental awareness was very high in Germany at the time. After all, various serious accidents had occurred involving the environment. The products in environmentally friendly packages are a great success. The products of the brand rely on proven ingredients and natural household remedies and use these formulas for "Feel good Eco-Quality - since 1986". Since its inception, FROSCH has consistently made use of ingredients that are readily biodegradable.
25 years ago the brand FROSCH put the first phosphate-free detergents on the market. In the course of time, FROSCH has expanded its edge in knowledge about ecological and environmentally-friendly cleaning expertise. The concepts of environment and sustainability are taken into account in the production of FROSCH products (Mainz, Rheinland-Pfalz, Germany) throughout the entire value-added chain. FROSCH products are produced with a high degree of resource efficiency (raw materials for products, use of electricity and water). For this achievement, the company with the green FROSCH has received the environment certificate (EMAS II).
Browse in the Frosch brand brochure
As a result, the FROSCH brand has been able to gain increased trust from consumers over the years. FROSCH was also named the "Most Trusted Brand" in 2011 for the tenth time in a row in the area of "Cleaning Agents" (annual consumer poll by Reader's Digest). Today, the FROSCH brand is indispensable on the shelves of German stores. FROSCH products have secured a place for themselves in nearly all areas of household cleaning.
