2012 MOST TRUSTED BRAND: for the eleventh time in a row

2011 MOST TRUSTED BRAND: for the tenth time in a row

2011 Best Brand: within the top ten for best growth brand

2011 Öko-Test: FROSCH care soap pomegranate Öko-Test „sehr gut“

2011 Hit: third place FROSCH OASE roomfreshner magnolia blossom

2010 Environment Award

2010 MOST TRUSTED BRAND

2010 Hit FROSCH OASE Water Lily air freshener

2010 BESTSELLER FROSCH Spirit Glass-Cleaner

2010 Top Brand: FROSCH Spirit Glass-Cleaner

2010 Produkt des Jahres: Bronze for Water Lily air freshener

2009 The German Sustainability Award

2009 Hit: third place for FROSCH Lavender Urinescale- and Lime-Remover

2009 Top Brand: FROSCH Spirit Glass-Cleaner

2009 Most-trusted-Brand: for the eight time in a row

2008 Produkt des Jahres: Silver for Lavender Toilet Ring and Calcium Remover

2008 Markenaward, first place for the best branch expansion in Germany for FROSCH with FROSCH OASE

2008 Most-trusted-Brand

2008 Superbrand

2008 „BESTSELLER“ for FROSCH Almond Milk Fabric Softener and FROSCH OASIS air freshener Lemongrass Freshness

2007 Most-trusted-Brand

2007 Öko-Test, good for Citrus Detergent Powder

2006 Most-trusted-Brand

2005 Most-trusted-Brand

2005 Produkt des Jahres: Gold for Aloe Vera Dishwashing Lotion

2004 Most-trusted-Brand

2004 Öko-Test, good for Neutral Cleaner and Lemon Toilet Cleaner

2003 Most-trusted-Brand

2002 Most-trusted-Brand

2002 Markenaward, second place for the best brand relaunch in Germany

2002 EFFIE

2001 Most-trusted-Brand

The “German Sustainability Prize” has been awarded since 2008; its patroness is the German
Chancellor Angela Merkel. The award is presented to companies that combine economic
success with social responsibility and environmental protection in an exemplary way and use
sustained action for further growth. The key focus was on consistent sustainability management
and sustainability topics in brand management. Special prizes were awarded to individuals that
encourage the idea of a sustainable society in an exceptional way either nationally or
internationally.

The application process comprises three stages: Firstly, each applicant fills out an online form.
Then a ten person jury of experts assesses the comprehensive, quantitative and qualitative
information on the sustainability of the product or service portfolio. Ultimately, there are
three nominees for each category, except for the special prize. The nominees are presented
during the symposium and receive the opportunity to demonstrate their best practices. The awards
are then presented on the same evening as part of a ceremony in Duesseldorf. The prize includes
10 categories, including "Germany's most sustained company", "Germany's most sustained products
and services" and "Germany's most sustained brands" (company brands and product brands).

The specialized magazine "LEBENSMITTEL PRAXIS" conducts an extensive survey that is representative of the entire republic in conjunction with the market research institute "Innofact AG" in Düsseldorf in order to determine the "products of the year". The panel consists of 300,000 registered participants, who have volunteered for market research studies. The identity of each participant is checked to prevent double participation. Purchasing decision-makers or users between the ages of 18 and 65 were surveyed. The survey includes approximately 370 new products from 40 merchandise groups. Each subject saw 15 merchandise groups and selects the winner and awards the medals Gold, Silver, and Bronze.

absatzwirtschaft - Zeitschrift für Marketing and the Deutscher Marketing-Verband (DMV) started the brand award in 2001 for excellent performance in brand management. In March of 2008, the prize was awarded for the eighth time. The prize is awarded in three categories: best new brand, best brand expansion, and best brand relaunch. In each category, three finalists are determined in an exhaustive application process, from which the jury selects the winners. The annual competition for the brand award is designed to promote brand thinking and bring best practice examples into the public eye.

A super brand is a brand of high renown and market values, which stands for quality, reliability, and customer loyalty even in difficult economic times. For more than 12 years, Super-Brand has been honoring and distinguishing the best and strongest product or company brands in more than 80 countries. This not only involves "ranking" of the brands, but also highlighting and honoring the exceptional brands of the respective companies, their achievements, and their accomplishments. Independent commercial experts of the Super-Brand organization nominate the exceptional products and company brands of a country in a sensitive pre-selection process, which are then evaluated by an independent jury. The evaluation criteria include: brand dominance, customer commitment, goodwill and longevity, and overall brand acceptance. Of around 1000 nominees, only those that are deemed by the jury to be exceptional are allowed to participate in the project (usually the TOP 100 of the country).

Consumers trust the brand name FROSCH, which delights the FROSCH and those behind the brand. For the eleventh time in a row, the readers of Reader’s Digest have voted the brand name FROSCH the most trustworthy brand in Germany in the category household cleaning agents. Among 90 different competitive brands FROSCH again won the award "MOST TRUSTED BRAND 2012".

All in all, over 3,400 different brands in all the various product areas were named in this study. Reader’s Digest singled out the brand FROSCH for the PEGASUS AWARD, the German consumer prize - an award of special value, since the Trusted Brand results objectively mirror the free and spontaneous trust of consumers.

A heartfelt thank you says the FROSCH to the consumers! And FROSCH promises to continue to be just as trustworthy in the future according to the motto: Organic quality for Feeling Well - since 1986.

“Reader´s Digest”, Europe’s most widely read magazine determines which brands are particularly trustworthy in the eyes of the consumer in Europe’s largest consumer study in 16 European countries.  24,000 people, including approximately 6,000 in Germany, participate in the survey of the study “Reader’s Digest European Trusted Brands”.  In the 31 surveyed product categories, “Reader’s Digest” recognizes the most trusted brands in Europe or Germany with the “Pegasus Award” for the utmost consumer trust. 

Since 1998, the magazine "RUNDSCHAU" together with the market research company "Information Resources" (IRI) has been awarding the "BESTSELLER" prize in the food trade. IRI receives the scanner sales data from a number of businesses that is representative for Germany on a weekly basis. This includes the entire German retail food trade, except for discounters. All new products are monitored for one year. The average weekly turnover is then the decisive factor for the awarding of the prize. The product with the highest weekly turnover in the respective merchandise group wins.

Öko-Test is a German-language consumer magazine that was founded in 1985. The bi-monthly magazine concentrates on ecological topics. The magazine "Öko-Test Kompakt" appears monthly, the "Öko-Test Ratgeber" and the "Öko-Test Jahrbücher" several times a year. Set test scenarios, which are also always explained in a plausible manner in the magazines, serve as the basis for evaluation. Naturally, these criteria vary depending upon the product category.

Gesamtverband der Kommunikationsagenturen (GWA) "EFFIE" is a prize of the advertising and communication branch for efficient brand communication, which has been awarded since 1981. It is awarded each year by the Gesamtverband Kommunikationsagenturen GWA e.V. The GWA "EFFIE" evaluates the submitted campaigns based on effectiveness and efficiency aspects. The efficiency and effectiveness of a campaign must be proven in the submitted documents and pass scrutiny by an independent market research institutes. The prizes are awarded in Gold, Silver, and Bronze in 15 different categories (auto, food, non-food, etc.). Advertising and communications agencies and their ordering parties from the business sector can participate.

For 21 years, “Lebensmittel Praxis” has been conducting a trade questionnaire of the most successful new introductions. The first three places are crowned “Hits”. The basis for this is the databank “LP-Neue Produkte”. Products introduced during the previous year from March to February of the ongoing year are assessed.  The questionnaire is conducted by means of direct mailing. Representative questionnaire according to the retail trade structure by Nielsen areas and sales size classes. Panel of 850 decision-makers at the retail trade level (market manager/independent) and wholesale trade level (sales manager/purchasing manager). The questionnaire usually included approximately 1,300 products from approximately 42 product groups.

The “Top Brand” Prize has been given by the “Lebensmittel Zeitung” since 2008. The data is compiled in the following manner:  The 100 most important product groups are selected from over 5,000 brands together with the “Gesellschaft für Konsumforschung” (GfK) and the respective winner determined from this. The study represents 39 million households in Germany and represents actual market success and the popularity of a brand in consumer perception.

The environment award was presented by Reader’s Digest, Europe’s most read magazine. In 2010, it was awarded for the first time. The reason for the initiation of the new award: The ETB-survey has shown that the protection of the environment and the ethical behavior of the company are more important than the price-performance ratio. The survey of this award goes hand in hand with the survey for the “MOST TRUSTED BRAND” award. One of the questions was for the interviewee to name which brand or company is their absolute favorite in regards to the protection of the environment. 370 Brands were named and the brand FROSCH remains the leading brand by a significant margin, was even named by the environmental organization Greenpeace, and is therefore the award-winner.