Hit

For 21 years, “Lebensmittel Praxis” has been conducting a trade questionnaire of the most successful new introductions. The first three places are crowned “Hits”. The basis for this is the databank “LP-Neue Produkte”. Products introduced during the previous year from March to February of the ongoing year are assessed.  The questionnaire is conducted by means of direct mailing. Representative questionnaire according to the retail trade structure by Nielsen areas and sales size classes. Panel of 850 decision-makers at the retail trade level (market manager/independent) and wholesale trade level (sales manager/purchasing manager). The questionnaire usually included approximately 1,300 products from approximately 42 product groups.