Top Brand

The “Top Brand” Prize has been given by the “Lebensmittel Zeitung” since 2008. The data is compiled in the following manner:  The 100 most important product groups are selected from over 5,000 brands together with the “Gesellschaft für Konsumforschung” (GfK) and the respective winner determined from this. The study represents 39 million households in Germany and represents actual market success and the popularity of a brand in consumer perception.