Most Trusted Brand - consumer prize

People trust the brand name FROSCH, which delights the FROSCH and those behind the brand. For the eight time in a row, the readers of Reader’s Digest have voted the brand name FROSCH the most trustworthy brand in Germany in the category household cleaning agents. Among 90 different competitive brands FROSCH again won the award "The MOST TRUSTED BRAND 2009".

All in all, over 3,400 different brands in all the various product areas were named in this study. Reader’s Digest singled out the brand FROSCH for the PEGASUS AWARD, the German consumer prize - an award of special value, since the Trusted Brand results objectively mirror the free and spontaneous trust of consumers.

A heartfelt thank you says the FROSCH to the consumers! And FROSCH promises to continue to be just as trustworthy in the future according to the motto: Cleanliness for Feeling Well.

“Reader´s Digest”, Europe’s most widely read magazine determines which brands are particularly trustworthy in the eyes of the consumer in Europe’s largest consumer study in 16 European countries.  24,000 people, including approximately 6,000 in Germany, participate in the survey of the study “Reader’s Digest European Trusted Brands”.  In the 31 surveyed product categories, “Reader’s Digest” recognizes the most trusted brands in Europe or Germany with the “Pegasus Award” for the utmost consumer trust.